Founder of Standwell, Chiropractor, Posture Specialist

Dr. Roy

My chiropractic journey started as a teenager. I played American football throughout secondary school. Although endless head collisions and gruelling training habits were expected, I didn't seem to recover as quickly as my teammates. Chiropractic seemed like a logical first step.

I liked the heat packs, ice, electrical stimulation and various traction machines that a lot of chiropractors in the United States use. The spinal adjustments also felt fine, but the symptoms I'd come in with usually returned before the end of the ride home. I tempered my expectations with the understanding that I did things to my body that nobody should be doing and decided that chiropractic was worthwhile for the sake of maintenance.

Playing at university was an entirely different experience. The intensity and frequency of training doubled. It's weird being 140 kg and surrounded by people bigger and stronger. The increased quality of my competition was instantly apparent with every crushing impact. I started sleeping through both classes and practice. Not having the time or the energy to participate in life was simply unsustainable, and would have been much more terrifying were I capable of thinking clearly.

I expected to feel much better after quitting sports. I wasn't covered in bruises anymore and I could make it to class, but couldn't sit in a chair or stay on my feet for more than ten minutes at a time. I remember how impossible it was to find a comfortable position, always shifting between sitting and standing. So I just laid in bed most of the semester until my mother (in a different state) picked up the phone book and called a local chiropractor on my behalf.

I said "Mom, where the hell did you get an Ithaca phone book?"

"I took it from the police station when I paid that parking ticket."

I agreed to try it out. I talked with him about my previous underwhelming experiences and he assured me that his methods were unlike anything I'd ever seen. I noted his apparent lack of traction tables and electrical stimulation machines. He just laughed at me and started working. This was my first experience with Advanced Biostructural Correction.

Six months in, my asthma disappeared and I lost eighty pounds (36 kg). For years I had used a fast acting Albuterol inhaler, Pulmicort, Seravent, and Zyrtec for allergies, never again and gone forever.A couple of months after that, my vision was suddenly blurry, so I got an eye exam, as I was due for some new contacts. The new prescription was weaker. My eyes were an entire point better than before.

Six months after that, I signed up for chiropractor school because all I could conclude was that there's an algorithm that turns almost any human body into a fully-solvable Rubik's cube. Who wants to be an economist, anyway?

Any chiropractor will correctly tell you that the human body is truly magnificent once you get it out of its own way. I look forward to demonstrating it on every visit.


Yours in Health,
Roy Hammond, DC
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Have a question or want to know if Standwell is right for you? We’re here to help. Whether you're new to posture care or returning for continued support, feel free to reach out — we’ll get back to you as soon as possible.
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Frequently asked questions

Everything you need to know about our sessions, approach, and what to expect.
Are treatments covered by insurance?
Yes, if alternative care is part of your package. Consult your policy for exact details.
Do I need to be in pain to benefit from Standwell treatments?
Not at all. While many people come to us with pain or discomfort, others seek us out to improve posture, reduce fatigue, breathe better, or perform at a higher physical level. Standwell is about proactive care — helping you function and move at your best, no matter your starting point.
Is Standwell only for adults, or do you treat children too?
We welcome people of all ages — adults, children, and students alike. Early posture correction can have a powerful impact on a child’s development, while adults often come to us to unwind years of structural compensation. Our pricing reflects these different life stages, but the method remains the same.
How do I book an appointment, and what should I expect?
You can book your appointment easily online through our booking page, or reach out if you need assistance. Your first visit includes a full postural assessment and your first treatment. From there, we create a tailored plan that helps you stand well — not just today, but for the long run.
I was recently injured or in a serious accident, should I schedule an appointment right away?
A full medical workup must be conducted first. We will immediately refer you to your GP if serious contraindications to care are suspected.
I’m only in Amsterdam temporarily — is it still worth booking an appointment?
Yes, absolutely. Even a single session can have a noticeable impact. Many of our clients — including travelers, digital nomads, and Republica guests — book short-term packages or one-off sessions to reset their posture and relieve built-up tension. You don’t need a long-term commitment to benefit from postural correction.